Fundamental #28 – Be an outstanding representative of Webco


Every time you interact with the world, you’re showing what Webco is about. Pay attention to how you greet people, how you answer the phone, how you dress, and even how you drive. The appearance of your work area also is a reflection of our company. Keeping your area neat, clean and orderly inspires confidence that we’re on top of our game. Remember that we’re all part of the sales department.

As owners we all have the responsibility of making sure that our company is represented in a positive manner  in the business world, in our community, and if we are traveling.  How many of us make a stop on our way into work (to fill up with gas or grab breakfast, for example) where we interact with others?  How many of us wear a Webco T-shirt on the weekends when we are out an about?  Are you pleasant?  Are you friendly?  Did you greet someone with a smile or a scowl?

Working in sales I interact with existing and potential customers on a regular basis.   What would it say about me, or our company if I showed up to meet someone in a wrinkled shirt, pants that have not been pressed, shoes that aren’t polished,  hair not combed?   Would you trust me?   I think most of you know that I’d never do this.  In fact I’m very particular about my appearance.   My shirts are ironed, pants pressed and shoes polished.  For a customer to instill confidence in me as a representative of our company I must always put my best foot forward and that starts with making a good impression by my outward appearance and demeanor towards everyone I interact with.

What does your work area say about you when we have a customer tour our world class facility?  Is your area neat, clean and orderly?  Are your tools put away, floors clean and free of clutter?  If you’re a driver are you courteous to other drivers on the road?  Are our trucks clean?  These may not seem like important things but they do matter and it is a reflection on our company.  

There is actually an example of this in golf—the Ryder Cup.  For those of you who aren’t avid golfers the Ryder Cup is a tournament where each country is represented and the players from those countries compete as a team.  Scott Hamilton, A writer for Golfweek magazine made the following statement which summarizes this concept perfectly, “That’s what makes the Ryder Cup in golf so much better than the Masters or the U.S. Open. To be a part of something that is not about personal achievement, but about representing everyone and sharing it with the whole country, it’s wonderful.”   How are you going to do your part to see Webco as your Ryder Cup?

– Mike Johnson